More customers, less busywork and guessing.
Queso Ventures builds the tools local businesses need to grab more customers and keep them coming back.
What Queso Ventures is
Websites
How I got this ball rolling
A site that brings in new business and keeps them coming back.
Overqualified
I put the FUN in fundamentals
Websites are just the beginning. Ventures is plural for a reason.
Helpful
Not just assuming
Tools that are tailored for you to get more customers or to run your shop smarter.
Growing pretty fast
The real product
Software that gets people calling, gets them walking back in, and ends the napkin math. Turn it on and it runs.
See Queso StudiosWhy I'm doing this
The younger years
Started out by taking computers apart and putting them back together. 75% success rate overall.
Edited my grades and webpages online to prank my friends. Built sites for fake businesses I thought were cool, then real ones for friends and family. As most kids don't, I did not realize how important this hobby would be.
2020: Staring down unemployment
I had to make money somehow. So I started making money off my hobby.
In college and Covid just closed every store that was hiring. The bills were still coming so I had to think fast. I don't know why it did not occur to me earlier to make websites for money, but I went all in on freelancing. $15/hour, then it doubled and grew from there.
2022: First startups
Built apps in college alongside my brother. Y Combinator were not feeling it, and investor conversations did not work out.
I helped build a stablecoin savings app. Then crypto crashed and took the idea with it. Next came a crime reporting app for Latin America. Had investor calls in between school and cupcake shop shifts (progress isn't linear). Things fell through in the end, I thought it was because I did not build it correctly, I had not learned my lesson yet though.
2023: Graduated, got a regular job
Computer Science at the University of Houston (what a surprise).
After the ups and downs of freelance work and trying to create a company in college, I was relieved that I had an engineering job lined up for me immediately out of college. For 6 months I was reminded why working a regular job and carrying out the plan of life (college -> job -> vacations to break up the mundane) was not for me.
2024: Better engineering job
This job operated like a startup. I was hired for a specific role and within 2 months I was leading the team.
Took a gamble and a paycut to join this company. Went from cushy W2 to unstable 1099 with the hopes of creating something real. The story of this job was that I was always avaiable and I grew pretty rapidly. Issue is i grew a bit too fast, there is only so much you can do when the company is not yours.
2025: Back to startups
My brother and I did it, we got funding.
We raised for Bitcoin backed lending: think a high yield savings account that puts your deposits to work in an industry that needs the money. Real estate, movies, and AI datacenters all came up before we settled on logistics, because it is real and always moving. We dropped the crypto, built logistics finance software, and gave that industry everything we had. It gave back hardly anything. The final form was a WhatsApp language tutor that graded your voice notes on grammar, authenticity, relevance, and accuracy, then kept the conversation going. My biggest technical feat, yet we burnt out building it instead of talking to the people it was for.
2026: Queso Ventures
Everything I have learned, and everything I am still learning.
The common theme in every year before this: I like to build stuff, but nobody really uses it. So I did the inverse, talk then build stuff. It worked, and it is still how Queso Ventures operates today. I only build what people actually need, and the only way to know that is to talk to them, not guess.
Your turn
I have built software for my own startups, for a publicly traded company, and for everything in between. Now I build it for the ones who deserve it most: you. Let's get you overengineered.